Fri 23 Jan 2009
Dear Poor, White, Childless, Over-Educated Readers…
Posted by General Tao under General Tao's musings
We here at the Food Court Lunch head office are nothing if not devoted to our readers. And anti-French. Also, morbidly obese. But mostly devoted. We begin each day with a single question - “How can we pander to our readers?” Admittedly, with only 7 of you out there, it’s really not that hard. Still, we find that there’s just no such thing as too much pandering (’uberpandering‘ as the Germans call it).
And that, dear friends, is why we diligently track our readership with state-of-the-art demographic analysis. And by “we”, I mean the good folks at Quantcast. And by “diligently”, I mean we just stumbled across it this morning. And by “state-of-the-art”, I mean completely unsubstantiated demographic figures that appear to be pulled out of thin air.
So what does Quantcast tell us about foodcourtlunch.com? See for yourself. In summary, it tells us the following “facts” about our readers:
- Most of you are between the ages of 18 and 34. In my mind, most of you are at the lower end of this scale, are female, hot, lonely and live within a 2-hour drive of the Greater Toronto Area (please confirm).
- Most of you are caucasian (which is the white term for “white”) or Hispanic. Frankly, I am disappointed at the lack of “Other” readership - lazy Inuits.
- 77% of you have never been laid (they dress it up by stating that 77% of you “don’t have any kids”, but we know what that really means). Foodcourtlunch has always been, and will always be, a site BY virgins, FOR virgins.
- Most of you make less than $30,000 per year. We should note, however, that this stat is largely attributable to our massive popularity among the hobo demographic.
- We effectively have a 3-way tie for “No College”, “College” and “Grad School”. As this site is directed at the “Failed Pre-School” crowd, we are a little disturbed by the latter two categories. Shouldn’t you folks be reading something a little more high-brow, like www.purple.com ?

In any event, we welcome all of you and embrace your diversity (or lack thereof). However, we do have a bone to pick with you (or for those fancy book-learners among you, “We have an ossein to pluck”). While we pride ourselves on being ranked in the top 280,263 sites listed on the elite Quantcast rankings, we cannot help but feel as though we could do better. For example, if we take a look at the rankings, we find that we have fallen slightly behind our arch-rivals, www.houseofalmonds.com. This is bullshit, people! What do they offer that we do not?! We both offer salted nuts, only ours are free!
But that, my friends, is just the tip of the iceberg. What about those jerkstores over at www.stairservice.com sitting way up at no. 280253? You’re kidding yourself if you don’t think they are laughing themselves to sleep at night, with their smug superiority and their fancy stairs. And if I get one more taunting phone call from those pricks at www.askgramps.org, I am going to lose my shit. Here’s a question for you, Gramps - how does it taste to get e-teabagged by 4 angry bloggers at once? I’ll give you a hint - it’s more salty than savoury, much like the almond bark special at houseofalmonds.com…
In closing, this is a plea to all poor, childless, causasian / Hispanic philosophy majors out there - please tell your friend(s) to visit our site on a frequent basis so that we can finally put “Gramps” in his place (which is a shallow grave*)
*editors note - having not actually met “Gramps”, who appears to have some sort of line to God based on the questions he answers, the foregoing comments are not endorsed by the authors of this site (notwithstanding the fact that they were written by the authors of this site…)
January 23rd, 2009 at 12:35 pm
“We have sparse data for this site, so estimates are rough”
Just the way your mother likes it quantcast
January 23rd, 2009 at 1:09 pm
I only stumbled across this site when I was trying to find the nearest House of Falafel. And I’ve always been too afraid to stop coming back.
January 23rd, 2009 at 1:41 pm
Being of the hobo demograghic, I found this site when I was trying to find a free place to eat. Also, I had court that day, and with the copius amounts of booze, the two blended together, and fcl is what I ended up with. So if anybody asks what fcl is like, you can tell them “kind of like a drunk hobo’s musings of free lunch and expensive court proceedings.”
January 23rd, 2009 at 1:42 pm
If “poor” means living off my girlfriend, “white” means Irish-American, “childless” means without children and “over-educated” implies I don’t need a college degree to mooch off a woman than by God they’re right. Oh wait, they are. Never mind.
January 23rd, 2009 at 1:47 pm
The powerful almond lobby wins again? Allow me to appear shocked.
January 23rd, 2009 at 1:49 pm
If I read the demographics correctly, at least one of our readers can be described as “Chaka Demus and/or Pliers”.
January 23rd, 2009 at 2:18 pm
Hey gang! You gotta check out this gnarly site called foodcourtlunch! It’s the tits!
/You guys are my only friends so I did my job. Are you higher rated than that fluffenutter fan fiction site now?
January 23rd, 2009 at 2:42 pm
Incidentally, “it’s the tits” is my favourite middle-aged man expression, next to “It’s jam!”, “she’s a 10!” and calling a party a “doo”.
Actually, that could just be my dad.
January 23rd, 2009 at 3:02 pm
Spud, I am your father. Join me and we will crush essaygalaxy.com together!!
January 23rd, 2009 at 3:13 pm
Not til you apologize for taking a swing at my girlfriend at Christmas dinner, you DRUNKEN IRISH BASTARD!
January 23rd, 2009 at 3:18 pm
For the last time I was just trying to get to her air nozzle. Inflatable dolls need to be pumped up now and again. You were never good at taking care of your toys.
Nor your pets.
January 23rd, 2009 at 3:46 pm
“…you are at the lower end of this scale, are female, hot, lonely and live within a 2-hour drive of the Greater Toronto Area (please confirm).”
In my case, I can confirm that the last two of these are true.
January 23rd, 2009 at 4:56 pm
@ kushiro:
That’s good enough for Tao.
January 23rd, 2009 at 5:26 pm
@ kushiro - 2 out of 5 ain’t bad. Let’s talk.
January 23rd, 2009 at 6:22 pm
Finding this site was like the time I found out I had a brother, and I thought There’s someone else out there like me. I’ll never be alone again. And we met up, and hung out a few times. He seemed pretty cool. Then he stole all of my money and disappeared. That guy was a dick.
January 23rd, 2009 at 7:43 pm
I take offense to that stat
January 25th, 2009 at 11:03 pm
I found this site typing “mamma mia sucks”. I think. But hey, I’ll be coming back.
January 26th, 2009 at 12:17 am
Well you could just go the deadspin route and sacrifice content for pictures of chicks.
January 26th, 2009 at 9:12 am
Pink:
Mama Mia does not suck. Er, so I heard.
January 26th, 2009 at 10:06 am
come on semper_ubi_sub_ubi Deadspin waited till its third post today before a Erin Andrews picture.
January 26th, 2009 at 10:13 am
My bad 4th article but they were high school hockey, boxing picutre and a Joe Morgan quote so none of them really count.
January 27th, 2009 at 12:53 pm
It took me a day or two to realize this: why on earth does the picture at the top of this post appear to be of Kim Possible and Ron Stoppable